サービス
McRBC’s marketing research services

1. Market entry and marketing studies

  • Market characteristics and demand trends
  • New business feasibility studies
  • Distributor selection studies
  • Logistics system design and implementation
  • Identification of marketing strategies
  • Manufacturing, distribution, sales cost studies and analysis
  • Sales promotion studies
  • Competitor technology analysis

 

3. Competitive market position studies

  • Product market position analysis
  • Distributor/ retailer purchase decision studies  (trade perception analysis)
  • Customer satisfaction studies
  • Customer purchase decision analysis (customer perception analysis)
  • Nationwide market trends by prefecture
  • Product, corporate brand studies
  • Industry opinion studies
  • Corporate social responsibility studies

5. Business tie-up, M&A support

  • Business partner selection and evaluation
  • Evaluation of tie-up/ acquisition candidate’s marketing capabilities