|3. Analysis of market
position and strategies for boosting market share
- Competition for market share has intensified to the point that companies not
focused on increasing their market share may be unable to survive. McRBC analyzes
the market position of client products as well as their perceived strengths and
weaknesses in the target market to devise strategies for increasing market share.
- Customer satisfaction studies targeting key customers provide valuable insights
on how customers evaluate a clientfs products and competitor products, enabling
validation of hypotheses on factors influencing the purchase decision. Through
customer perception analysis, it is also possible to uncover the real motives
and reasons for purchasing products, providing important inputs for the formulation
of product-development and pricing strategies.
- McRBCfs trade perception studies have a strong reputation for identifying
the types of products wholesalers and retailers are willing to handle under what
business terms. Using perception analysis, we are able to assist in pinning down
the specific factors that will increase wholesaler and retailer motivation to
- We also conduct media perception studies to understand how key media evaluate
the management, advertising and PR activities, information services, training,
philanthropic activities, and sales promotional programs of corporations.