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3. Analysis of market position and strategies for boosting market share
  • Competition for market share has intensified to the point that companies not focused on increasing their market share may be unable to survive. McRBC analyzes the market position of client products as well as their perceived strengths and weaknesses in the target market to devise strategies for increasing market share.

  • Customer satisfaction studies targeting key customers provide valuable insights on how customers evaluate a clientfs products and competitor products, enabling validation of hypotheses on factors influencing the purchase decision. Through customer perception analysis, it is also possible to uncover the real motives and reasons for purchasing products, providing important inputs for the formulation of product-development and pricing strategies.

  • McRBCfs trade perception studies have a strong reputation for identifying the types of products wholesalers and retailers are willing to handle under what business terms. Using perception analysis, we are able to assist in pinning down the specific factors that will increase wholesaler and retailer motivation to handle products.

  • We also conduct media perception studies to understand how key media evaluate the management, advertising and PR activities, information services, training, philanthropic activities, and sales promotional programs of corporations.