 【Frequently asked questions】
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Q.1
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How
does McRBC differ from other market research companies?
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Answer
McRBC is a specialist market research company providing strategic information
essential for decision making (regarding management strategies, business strategies,
marketing strategies) based on primary information obtained via field research
(B-to-B research, industrial research) in the industrial goods sector. Many market
research companies provide only consumer market research, but the main focus of
McRBC’s projects are stakeholders (competitors, distributors, users of industrial
goods).
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Q.2
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What
research methods does McRBC use?
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Answer
McRBC’s experienced field researchers visit research targets (competitors,
customers of competitors, distributors, users of industrial goods, etc.) to conduct
interactive, face-to-face interviews. The field research is initiated after thorough
pre-research in order to maximize the accuracy and relevance of the intelligence
obtained.
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Q.3
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What types of
studies is McRBC often asked to do?
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Answer
McRBC receives many requests for competitive intelligence studies based on
fact finding and perception studies to analyze key selection factors and develop
strategies to boost market share. The findings of both types of research are used
to develop marketing strategies.
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| - Examples
of projects - |
- Feasibility studies for new businesses and products
- Studies of trends in specific markets and demand forecasting
- Competitor studies, analysis of competitor products
- Analysis of strengths and weaknesses through ratings by customers (distributors,
end users) of own company (or products) and competitors (or competitor products)
- Market position analysis and consulting on approaches to boost market share
- Business partner selection studies and consulting
- M&A studies and consulting
- Corporate image studies (anonymous studies to determine how one’s own company
is perceived by competitors)
- Studies and consulting to formulate business and marketing strategies
- Studies and consulting to devise or remodel IT-enabled logistics systems
- Studies and consulting to devise or reformulate business models
- Medical research (interviews with doctors and information analysis)
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Q.4
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What are your
fees for research and consulting?
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Answer
Fees are based on the scope and complexity of the assignment as well as the
target industry, and McRBC will provide a quotation (for all stages through report
submission) after receiving a client brief. If the budget is already fixed, McRBC
will scope out the optimal project design to fit the budget.
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Q.5
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How come my first
contact with information about McRBC was through this website?
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Answer
McRBC is the successor to the research division of the research-based industrial
consulting company RBC, Inc., and has a history going back more than 45 years.
RBC, Inc., with a client base of more than 600 companies and more than 3,000 completed
projects, provided industrial research and consulting services to major corporations
and government organizations until 2004. McRBC began to publicize its services
to domestic companies around 2005.
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Q.6
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What is the origin
of the name McRBC?
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Answer
McRBC stands for Marketing Coordination & Research-Based Consulting.
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