Strategies based on market information

• McRBC provides information to assist in developing marketing strategies. The information is collected by a team of experienced field researchers from a variety of sources, including competitors, distributors and industrial users, ensuring a high level of accuracy and relevance.

Flexible interviewing designed to maximize information yield

• In customer satisfaction research and purchase intention studies, our field researchers and senior consultants collect information and explore perceptions among customers, distributors and other industry representatives using unstructured, face-to-face interactive techniques refined over many years



• Information collected through personal interviews (competitor product sales, customer purchasing trends, consumer trends) is carefully analyzed to develop finely tuned marketing strategies in both the B-to-B and B-to-C markets. In the service industry, face-to-face interaction is also used in hospitality analysis (mystery shopping).

Analysis

• Experienced McRBC analysts collate, tabulate and analyze the primary information collected to address client objectives and identify solutions to client problems.

Skills focused on practical solutions

• McRBC researchers and analysts have business experience and skills related to their professional backgrounds. This is essential for a full understanding of client needs and facilitates multifaceted analysis of data collected by the research team to ensure that the final report delivers actionable solutions.