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2. Competitor benchmarking studies

Constant monitoring of the marketing activities and approaches of competitors (including newcomers) in order to respond promptly to rivalsf marketing strategies and tactics is essential to survive in todayfs tough competitive environment.

This is one of McRBCfs specialties. Our competitive benchmarking studies have gained a strong reputation for validity and reliability over the more than 45 years that we have been carrying out this kind of research.

  • Using our own interactive techniques refined over many years, we obtain information to elucidate competitorsf marketing strategies (merchandising, distribution channels, sales promotional programs).

  • Through research and analysis of competitorsf manufacturing, distribution and sales costs, we provide consulting to assist in developing or reformulating strategies to respond to the pricing tactics and cost-cutting strategies of competitors.
  • We analyze competitorsf sales-promotion activities and trends in order to devise effective sales promotion programs.

  • Studies to assess competitorsf technological capabilities are another McRBC specialty.