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4. Assistance with corporate image and brand strategies
  • McRBC conducts research and analysis to assist in formulating corporate image and brand studies. These studies help to determine how a new product might impact a client companyfs corporate image.

  • We also offer stakeholder perception studies, which analyze perception gaps among stakeholders (shareholders, investors, labor markets and unions, government bodies, business partners, industrial associations, employees, educational bodies, local communities, NGOs, etc.) regarding CSR activities as input for development and refinement of corporate communication strategies.