(Marketing Coordination & Research-Based Consulting)
McRBC is a market research company providing essential marketing information
for clients starting new businesses or expanding existing operations.
McRBC is the successor to the research division of RBC, Inc., an industrial marketing
research & consulting company established in 1961 to deliver strategic management
solutions to domestic and overseas clients. McRBC provides strategic marketing
solutions via action-oriented marketing research and consulting covering a broad
range of industrial and consumer products.
Highly experienced field researchers collect in-depth primary information from
carefully screened contacts (representing manufacturers, supply-chain components,
customers, end-users, media, etc.) in the target market. A rigorous validation
process is used to ensure the reliability of the data.
McRBC designs customized research projects for client project managers focusing
on competitive intelligence (fact finding) and identification of the attitudes
and motivations influencing purchase decisions for products and services (perception